Zombies roam London’s ‘dead high streets’
By Rich Leigh on Thursday, February 23, 2012
In a cheeky pass at highlighting the continuing decline in high street shopping (footfall down 0.9% on last year), LivingSocial released 50 blood-splattered zombies on Waterloo Bridge in London on Tuesday to promote its ‘social commerce’ offering.
Linking zombies to ‘dead’ high streets is a nice association to promote a zombie riots day available through the site, but I haven’t seen a great deal of media interest in the stunt, short of paid-for business wire mentions, (though that doesn’t mean there won’t be).
Here’s a picture I found on LivingSocial PR person Richard Wilson’s account: