HSBC send financial journalists (slightly geeky!) cake

In a nice example of quick and easy PR, the HSBC press team have taken to sending financial journalists cakes (made by bakers Konditor & Cook) with financial terms on them, gaining a quick bit of Twitter love in the process:

Sent to MoneyObserver, tweeted by Cathy Adams:

Sent to Moneywise, tweeted by Rebecca Rutt:

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