Prometheus trailer aired, uses Twitter to post live reactions

By on Sunday, April 29, 2012

A new trailer for the upcoming science fiction film ‘Prometheus’ premiered this evening in the UK. The film by Ridley Scott stars Charlize Theron, Idris Elba, Michael Fassbender and Noomi Rapace.

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The 3 minute trailer aired during an ad break on Channel 4’s hit series ‘Homeland’

For the first time ever, viewers were asked to tweet their reactions using the hashtag #areyouseeingthis, a selection of the tweets were featured in a 40 second TV ad in the second Homeland ad break.

Watch the trailer here:

It certainly created a lot of buzz, the hashtag and ‘Ridley Scott’ were trending topics in the UK.

The films distribution company 20th Century Fox teamed with Channel 4 to create this new type of ‘live tweet broadcast advertising’

I think it’s a great idea, worked a treat and my twitter timeline definitely went mad! It has created a lot of hype for the film, due for release in June, looks set to be a summer blockbuster!

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