Never skip leg day… or breakfast: Gymshark teams up with Surreal on a limited-edition cereal
Retail
MAC and Lick collab to create a timeless new paint
Aldi pranks posh wine drinkers with new wine by “Justin Youraldi”
Mr. Motivator helps office workers beat the afternoon slump
easyJet holidays unleashes ancient Egyptian deities to promote new Luxor cruise
Audi launches limited-edition pink cars to celebrate Inter Miami partnership
Vitamin D-uh? Plenish Little Shot Shop challenges adults’ vitamin knowledge
KFC insure Canadians fingers this Moving Day
Gymshark steals the show with shop lifting billboard promoting their upcoming sale
Ocado Fresh+ Promise campaign highlights Brits with FOGO (fear-of-going-off)
stmarksstudios.com
Ikea campaign spotlights victims of domestic violence
IKEA launches virtual store on Roblox… and they’re hiring
Anyone for a ‘Bee-r’? Lidl launches beers made to give bees a buzz
Heineken converts Irish Pubs into Museums to campaign for tax benefits
Waitrose’s wonky billboard draws Council’s attention
Hellmann’s drops designer shoe collab made from food waste
Cheetos shines the light on the “other hand” in their latest OOH campaigns
Heinz and Mattel have teamed up to create a limited pink sauce, perfect for Barbie-cue season
Tesco Mobile are putting ‘Sensory Support Boxes’ into 50 stores nationwide.
Some of the best and wackiest April Fool’s stunts 2024
Lush x Shrek: Swampify your self-care