Fashion

Swedish sports brand opens shop where you can swap drugs for gym kit

L’Oréal Paris is creating a floating catwalk on The Seine for Paris Fashion Week

adidas convert Chicken Shop into a Glitch Takeaway

Harvey Nichols rebrands as Holly Nichols to celebrate women

Colin Kaepernick is the face of Nike’s new Just Do It campaign

Diesel’s latest fashion collab is with a kebab shop

This lingerie campaign features real women with stretch marks and curves

High fashion Balenciaga jacket giving Joey Tribbiani vibes

Underwear brand launch provocative campaign to raise awareness of the menopause using the slogan, “Are you hot enough for us?”

Shopping at 2100 m high in the new North Face pop-up store

The Marmite of shoes: Balenciaga has released a pair of Croc stilettos

This two-In-one hoodie is the fashion item you never knew you needed

Is it a bird? Is it a plane. No it’s a GIANT welly boot.

Fruit of the Loom tackle a growing epidemic – men’s shirtless selfies. #putashirton