1664 Blanc blends beer and high fashion

1664 Blanc is blurring the lines between beer and high fashion with a new creative campaign by Fold7.

As a partner of London Fashion Week (LFW), the premium beer brand is embracing a style-forward attitude – turning its iconic blue bottle into a runway-worthy statement.

From reimagining its bottle as a designer puffer jacket to transforming it into a burst of high-fashion makeup powder, 1664 Blanc’s campaign aligns with fashion tastes.

The campaign will debut during LFW and be showcased nationwide until March 30th, hitting major cities like Manchester, Edinburgh, Birmingham, and Bristol through high-impact digital placements.

As LFW continues its mission to reach new audiences, 1664 Blanc’s presence solidifies its role in supporting creativity one stylish sip at a time.

Rebecca Allen, Senior Brand Manager at 1664 Blanc, said: “We are the drink of Fashion Week events in London and Copenhagen, so we already have currency on the catwalk. With Fold7’s campaign we are embracing the world of fashion, placing ourselves squarely in it – with the iconic blue bottle front and centre.”

John Yorke, Creative Director, from Fold7 said: “It has been a pleasure to craft another three of these blue jewels with the talented craftspeople at Man vs Machine. I can’t wait to see these creations turning heads at London Fashion Week this year.”

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