Trash-Chic! Aldi takes on London Fashion Week with new bin bag range
By Jamie Hesketh on Friday, February 21, 2025
Aldi has released a new ‘Trash-Chic’ haute-couture collection for London Fashion Week, made entirely out of black bin bags!
Designed to take aim at the expensive high-fashion industry, Aldi teamed up with womenswear designer Ethan Leyland to create the looks. Ethan created the collection using only the supermarket’s Everyday Essentials Refuse Sacks, made from 60% recycled plastic and costing just £1.25 a roll.
Modelled outside London Fashion Week, fashionistas were left gobsmacked as they were fooled into believing the new designs were created by a high-end fashion house, whilst video captured by Aldi’s Social Team shows ‘in-the-know’ fashion fans praising Aldi’s looks, before they were revealed to be bin bags from the supermarket.
Ethan who has created looks for the likes of Bjork, Jourdan Dunn and Jessica Chastain revealed him and his team spent over 270 hours working on the designs, using over 100 Aldi bin bags in the final products.
One fan claimed, “I just love what the piece is doing, it really speaks to me”, whilst another praised the bin bag looks as “so avant-garde! Where can I get my hands on the collection?”
Ethan said: “As soon as Aldi approached me with this project, I knew I had to get involved – it’s been some of my best work creating these looks out of just bin bags and I’ve loved seeing the reaction to them. We’ve taken London Fashion Week by storm!”
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “When we labelled our Everyday Refuse Sacks as suitable for a variety of household uses, we really did mean it – from lining your bin, to becoming a runway-ready creation!
“At Aldi, we always look to offer our customers great value, and we’ve shown we can do this even when it comes to high-end fashion. Last year we took on Moschino, recreating its celery bag for a fraction of the price, and this year we’re taking it to one of the biggest fashion events of the year, with looks that only cost £1.25. Our new ‘Trash-C’ range is a testament to affordable chic, proving that we’ve turned affordability into an art form!”
