Jacquemus just shot an entire fashion campaign on an iPhone

Jacquemus is no stranger to creative marketing moves, and its latest campaign proves why the brand keeps setting the bar.

For La Croisière, its newest collection, the French label teamed up with Apple to create a one-minute campaign film shot entirely on the iPhone 16 Pro Max.

Directed by Simon Porte Jacquemus himself, the film ‘Just a normal day at Jacquemus ateliers’ makes full use of the phone’s powerful zoom.

The single take one-minute film captures the workshop floor in an effortless way that feels fun, intimate and cinematic.

 

Beyond just showcasing the collection, this campaign highlights how mobile cinematography is changing the way luxury brands tell their stories.

Last October Burberry produced a series of hand-held, lo-fi humorous films, featuring the likes of Olivia Colman, Barry Keoghan and, memorably, Cole Palmer brewing a cuppa.

 

video credit: Burberry

By embracing the everyday tools of the digital age, Jacquemus proves that innovation isn’t just about stylish clothes, it’s about how you sell them.

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