Why Cheetos designed the world’s worst font.
By James Herring on Thursday, February 6, 2025
We’ve seen brands turn their logos into font alphabets for fans to use across different platforms.
Cheetos, however, has taken a different approach inspired by the signature orange dust that sheds with every grab.
Rather than designing a typeface based on its recognisable logo, the snack brand has introduced ‘Other Hand’ font.
Marking National Handwriting Day the idea is based on data that 99% of customers eat Cheetos (including font designers) with their dominant hand.
The font is available to download or use via a browser extension, and in a promotional video, designers from ad agency SG&P demonstrate the process, their fingers stained orange as they talk about the inspiration behind it.
Rich Silverstein designed the font alongside his team at Silverstein Goodby & Partners, “It’s a testament to the countless hours spent crafting every detail. Doing it all with our non-dominant hand was an experience we’ll never forget.”
Cheetos has always leaned into the fun, messy side of snacking now they’ve just found a way to turn that into a font.
