Heinz Celebrates a Fan’s Wedding with a Custom Sauce Packet Jacket for the Groom

A US-based Heinz super fan, also named Heinz, got married last weekend and invited the brand down to the wedding to help celebrate.

Always one to honour its fans – Heinz teamed up creative agency The Kitchen, who worked with Chicago-based artist Ethan Chan, to create a bespoke Heinz Packet Jacket… truly fit for a wedding.

The tailored jacket features an assortment of the iconic Heinz Ketchup sachets. For those jealous of Heinz’s (the groom’s) new jacket, Heinz (the brand) has revealed that a giveaway will be revealed on its social media channels for a chance to win a statement fashion piece.

Heinz and his groomsmen were also spotted sporting Heinz Ketchup bottles on the big day.

In the words of Heinz (the brand): “If it’s a Heinz Wedding, it has to be Heinz.”

Credit: Heinz

Credit: Creative Agency – The Kitchen

Credit: Artist – Ethan Chan

Advertising Design Fashion Food & Drink Other Retail