Oat Couture: porridge dress stuns at London Fashion Week

Causing a stir, Quaker Oats take haut couture to ‘oat couture’ with a dress created entirely from porridge.

Once a humble breakfast staple, the brand has taken its oats to a new level by partnering with TikTok influencer Lily Rose to unveil the oat-standing dress to her two-million-strong following.

Taking to the streets in her #OOTD, Lily completed the look with boots coated in oats, a spoon sticking out of the shoulder, and an oat-so-simple, Quaker-branded bag, and necklace.

The concept, cooked up by creative studio Uncommon, is part of Quaker’s Deliciously Ugly campaign, which aims to challenge traditional beauty standards by embracing imperfection. The dress oat-imatically, had the internet in a gagged, with comments such as:

“Porridge Princess”

“ATE. Literally”

Quaker Oats and London Fashion Week – two icons we certainly didn’t see coming together.

Credit: Uncommon Creative Studio

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