Fashion

David Beckham in his underwear projected onto White Cliffs of Dover in H&M stunt

adidas take over Harrods’ windows with Team GB Olympic-themed displays

The Hatwalk project

Urban Outfitters integrates Instagram & Twitter onto product pages

Sneaker store uses GPS to hijack customers from competitors

A Yellow Jersey Collaboration

Giant pink stiletto tour starts countdown to Cheltenham Fashion Week

Ajax and Adidas unveil new kit with fake changing room stunt

Mindblowing DC Shoes stunt driving video amasses 20m views in just one week

@DKNY creates hype around London store with imitation social media video #UK2012

I can be… President

D-Cup Daredevil

Underwear good enough to lick off

The two mile long PR stunt