Rihanna surprises fan in the changing room as she’s trying on clothes from her new River Island collection
By Jade Mansell on Wednesday, March 13, 2013
A fan won a competition to attend the party for Rihanna’s River Island clothing launch and sample some of the new collection before anyone else. On stepping out of the changing rooms to show her friends how she looked, she was shocked to be greeted by the singer herself.
This stunt works because it has a combination of winning elements: human interest, the extraordinary clashing with the ordinary, experiential fun, and the fact that the story is instantly understood.