NIKE creates world’s first LED track when runners can race themselves
Fashion
Samsung ad model interacts with commuters in real time stunt
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Forget ripped, it’s time for ribbed as Durex India launches jeans
Superdry installs ‘smart mirror’ to let shoppers try clothes on shop floor
John Lewis hosts Christmas ‘Treetorials’ to shoppers
Adidas creates trainers made from recycled ocean waste
Nike unveil billboard declaring this athlete the ‘greatest ever’
São Bernardo Plaza Shopping welcomes you to ‘The Empty Shop’.
Lyst launches controversial ‘canine collection’ & receives huge backlash
Lush open up pop-up cinema to promote new fragrances
Skol Beats makes Masquerade Ball technological for Carnaval in Brasil.
Open Bionics create Disney-Themed 3D Printed Bionic Arms for Little Heroes
Ex-rugby legend Matt Dawson launches the Hakarena
Ted Baker creates engaging online treasure hunt for Instagram followers
Barclays and Lyle & Scott partner to create contactless payment jacket
Interactive shop window help tourists with shopping experience.
Check out how Reebok convinced viewers to use a treadmill at the cinemas.
Interactive magazine cover lets you remove make-up from it
Pop-up vending machine shows shoppers ‘real cost of cheap clothes’
Beck’speriment to challenge men to keep their partner in a clothing store
McDonald’s release Big Mac inspired fashion line