Lush open up pop-up cinema to promote new fragrances
By Becca Bateson on Tuesday, February 23, 2016
Lush are always finding new ways to keep your senses happy, with the latest bath bombs, make-up and skin products – they have it covered!
Although this isn’t the first time, Lush will be opening a cinematic scent experience at its London Oxford street store, in the form of a pop-up cinema – popcorn included. Hurrah!
This event is to promote Lush’s new Gorilla perfume range and in particular two scents, ‘The Sun’ and ‘The Smell Of Freedom’.
Bringing some sunshine to the end of a cold February, Lush has themed its latest cinema experience around summer with films including 500 Days of Summer, Almost Famous and The Muppets Movie. All might I add, for free! The films were chosen because they ‘complement’ the new scents.
The pre-summer event will be running until March 23rd, you can book on to the screenings via the Lush Oxford Street store email or phone number.
Lush worked with design agency StudioXag on this event.
Sourced from Event Magazine