Interactive shop window help tourists with shopping experience.
By Johny Ho on Saturday, August 29, 2015
AINZ & TULPE is the largest cosmetics shop in Japan. Cosmetics are among the top three items sought for by the over 10 million tourists who visit Tokyo, Japan each year. Statistics show that only 3% of Japanese people can speak foreign languages, making communication with overseas customers a more difficult task.
Called ‘Looks‘, that is an interactive shop window installed at the store, that can be used by people from any country to shop and have a makeup experience. The shop window was automated with over 10 types of fashionable Japanese faces displayed on the signage. These fashionable faces detect people’s movements and faces. When a woman selects a fashionable Japanese face to her liking, coupons, makeup techniques, and more useful information are issued in that person’s native language determined using facial recognition. If she brings the coupon into the shop, the items used to create that face are discounted and she gets a make-up session to get the chosen look.
Involved Agency: Dentsu Japan
Source: Campaign Brief Asia and Adnews