Skol Beats makes Masquerade Ball technological for Carnaval in Brasil.
By Johny Ho on Wednesday, February 17, 2016
Trying to recreate the beauty and mystery from the traditional Marquerade Ball from the European Carnivals, Skol Beats created this interesting stunt during Rio Music Carnival event on February 6th.
At the party, 5.000 masks were distributed to the attendees, which were powered by technology developed at MIT, that allowed the mask to be connected to the guest’s Facebook profile, and used that data and Bluetooth to find the person’s perfect match. Strangers could find their masked match by looking at the color of lights on the masks, green light for the perfect match, red lights when it was determined they were not a match.
Involved Agency: Wieden+Kennedy São Paulo.
Source: Portal da Propaganda and AdNews