Scrabble gave public free Wi-Fi, but only if they could spell. Higher word score = more time online
Written by Rich Leigh
Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog.
He runs consumer PR agency Radioactive PR, which has two offices in the UK.
He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release.
In March 2013, Rich co-founded blogger outreach service bloggabase.com.
He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR
Nivea create magazine ad that charges your mobile in the sun
Vodafone’s Power Pants promise to charge your mobile from your back pocket
Jeep introduces GPS to Get Lost, directing stressed drivers to ‘God knows where’
After five and a half years, today is my last day as a Yeti
Top 10 PR and marketing stunts and campaigns of May 2013
Domino’s testing ‘DomiCoptor’ – the world’s first remote-control pizza delivery helicopter
1 Facebook like = 1 ‘free’ can as Pepsi unveil Like Machine at Beyonce concert
Public given chance to win Galaxy S4 by staring directly at one for whole hour – with fun distractions!
IRN-BRU also offers personalised cans in funny piggyback stunt – provided your name is Fanny
stmarksstudios.com
James Cracknell opens first ever rowing machine powered cinema
‘Real’ music fans rewarded by Billboard magazine’s Fan Checker Machine
Actress clings to King Kong’s hand at top of 300m skyscraper in PR stunt to promote Musical