Nivea create magazine ad that charges your mobile in the sun

Further to yesterday’s post about Vodafone’s mobile phone charging Power Pants, here’s another topical stunt related to summer and charging our phones from Nivea Brazil.

To ensure you don’t have to miss a minute in the sun (whilst obviously staying protected using their sun cream), Nivea has created a magazine advertisement complete with a solar panel charger and USB port.

Simply plug your phone (or presumably anything else you can charge by USB) in and enjoy the sun whilst everybody around you waits til you close your eyes to snatch it.

It’s a great relevant idea – and also fortunate for our eyes that everybody that visits Brazilian beaches is between the ages of 18 and 30 and attractive.

Source: Gareth Reynolds

Involved agency: Giovanni+Draftfcb

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