New human to dolphin translator launched in cutesy PR campaign

Green Works, a range of cleaning products, has created a human to dolphin ‘translator’, for – well, I’m not entirely sure why.

It’s a cool PR idea – click the link below to see an example of how it works – and the fact the company will be matching every one of the first 10,000 dolphin-translated messages with a $1 donation to the Dolphin Communication Project is definitely a Good Thing, but I think it might be a case of thinking of a cute concept and making it fit rather than thinking of a campaign that can be instantly identifiable with the brand’s products and actually help sell them.

My translated human to dolphin message

Still, it’s good fun, have a go at creating your own here.

Involved agency: Critical Mass

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