New human to dolphin translator launched in cutesy PR campaign
By Rich Leigh on Monday, June 10, 2013
Green Works, a range of cleaning products, has created a human to dolphin ‘translator’, for – well, I’m not entirely sure why.
It’s a cool PR idea – click the link below to see an example of how it works – and the fact the company will be matching every one of the first 10,000 dolphin-translated messages with a $1 donation to the Dolphin Communication Project is definitely a Good Thing, but I think it might be a case of thinking of a cute concept and making it fit rather than thinking of a campaign that can be instantly identifiable with the brand’s products and actually help sell them.
Still, it’s good fun, have a go at creating your own here.
Involved agency: Critical Mass