Olympic Opening Ceremony dominated by happy tweeters
Technology
Urban Outfitters integrates Instagram & Twitter onto product pages
Sneaker store uses GPS to hijack customers from competitors
Lynx screens worlds 1st sound-activated cinema ad in UK
@DKNY creates hype around London store with imitation social media video #UK2012
Charity Kids Company & Netmums want to turn old phones into meals for kids
Missing People enlist Kate McCann as brand ambassador, to launch digital billboard campaign
Leeds Rhinos put their shirt on Twitter
Best thing since sliced bread, Warburtons #ToastieKnife
Hours of awesome fun with LEGO and Google Chrome
Vending machine offers free tea in return for tweets using #BOSTWEET4T
stmarksstudios.com
Swiss village’s Facebook page has gone ‘Gaga’
Interactive installation aims to stop criminals getting away with murder
Online retailer slaps IE7 users with coma tax in funny PR stunt