8.52pm on January 2nd – the ideal time to find a 2013 date

By on Wednesday, January 2, 2013

Nothing says Happy New Year like a fantastic resolutions PR story and this morning has seen a real corker from www.match.com.

8.52pm tonight will be the best time to find a date online. According to ‘researchers’, people will have the best chance of finding someone compatible as logging on peaks shortly before 9pm. It’s a combination of back to work blues and New Year’s resolutions to find a partner.

Simple yet so effective – look at usage stats and sell in to the nationals. This morning hit print in the Mirror, Express, Star,  and of course the coveted Mail Online piece.

Set your reminders now…

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