Sport

Nike Knit Giant Shoes in Real Time

Live tweet wall set up outside White Hart Lane for fans to wish Bale the best

Sharapova to change name to ‘Sugarpova’ throughout US Open in PR stunt to promote sweet line

Zoopla offers to help Wayne Rooney move to Chelsea in reactive stunt

Non-league Football Club Farnborough FC ‘sign’ Messi, Pele, Zidane and Maradona

Messi strapped with hundreds of LEDs to ‘light up the pitch’ in new adidas promo

Walk away with free pair of basketball star’s trainers – provided you can jump 10ft to reach them

Rugby player races plane in new British Airways PR stunt

Cheeky Yeovil town gets in on the royal baby act and unveils their latest signing, via an easel

FA 150th Anniversary Maize Maze

80,645 flowers help Borussia Dortmund launch kit

Morrisons’ Wimbledon branch changes name to ‘Murriwins’ in quick PR move

Nike’s FC247 team patrol Madrid ready to pop up a football pitch on demand.

Ads on your head and your (tennis) balls: Sony and Sky’s advertising innovations grabs media attention