Football club respond to fan complaint with brilliant upside-down letter

By on Saturday, March 8, 2014

I’m a couple of days late to this, but if you didn’t see it, it’s some very nice PR-led customer service.

Richard Gough, a fan of league one football club Wolverhampton Wanderers, bought a cut-price shirt from the club’s site. He tweeted the club with the below complaint, highlighting the upside down club badge:

Wolves responded directly the next day with this apology, proving both funny and generous:

wolves response letter


If your neck doesn’t bend that way, here’s the text:

Dear Richard,

I’m very sorry to hear you’ve received a shirt with an upside down badge on it.

Although we’ve been riding on the crest of a wave recently, in terms of results, we pride ourselves on the quality of our shirts and we certainly don’t get a badge of honour on this occasion.

That said, the world can sometimes look better upside down — last year’s league table being just one example.

Please accept our apologies, along with a ticket (printed the right way up) to our home game versus Shrewsbury on the 15th March. We’ll also take you into the Dressing Room to meet the players before the match, where you can get both shirts signed.

Thanks, as always, for your support.

Best regards,

Matt Grayson

Source: thanks to Sophie Baker for tweeting me with this

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