Wake Up And Smell The Bacon

By on Friday, March 7, 2014

Meat producer Oscar Mayer has created an iPhone accessory that plugs into the headphone jack and emits the sound and smell of bacon sizzling in the pan to rouse the slumbering, according to The Guardian.



The Mail Online reports; ‘The alarm clock app wakes a person up with the sound of sizzling bacon, while a connected scent device emits a bacon perfume.’

The contest is the latest project out of the Oscar Mayer Institute for the Advancement of Bacon, a “consortium of the world’s greatest bacon minds dedicated to unlocking the bacon’s deepest mysteries for the benefit of bacon lovers everywhere.”


“With nearly 2m mentions of #bacon on Instagram, it seems people never get tired of bacon,” said Oscar Mayer’s senior director of marketing and advertising Tom Bick. “Oscar Mayer is thrilled to bring the first-ever bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks.”


According to Mashable; besides the sizzle and meaty aroma, a soothing voice recites ‘baconisms,” which can be enabled within the app.

“Experience bacon with all your senses,” the voice says. “Like the deepest root, like the stormiest ocean, it’s briney cure endures. Bacon exceeds everything you ever imagined.”

To set a bacon alarm, a user rotates a frying pan on the free iPhone app and will be awoken at their chosen time by the sound of sizzling.


Sadly – the only way to get a Wake Up and Smell the Bacon device is to enter Oscar Mayer’s competition in the US.

Definitely my favourite campaign this week.

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