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Horses ‘enjoy’ ride-in screening to celebrate cowboy film DVD release

The Avengers Assemble A Killer Marketing Plan

Shell tells fans ‘everything’?

VW foregoes the wide open roads…

Ken and Boris immortalised in cheese

Wannabe kidnappers, abusers and torturers asked to apply in creative job ad stunt

And the winner of Made Up PR: 01 is…

Cuprinol build ‘Peckingham Palace’ bird box

Nandos blackmailed into delivering free food to children’s home by insurance firm

Google allows users to literally unzip it in unique doodle celebration

Cables and wire tie Victoria Pendleton to London 2012 for EDF Energy

IKEA builds the world's smallest store in innovative digital marketing campaign

Funny Veet reviews – valid PR example? (potentially NSFW)