Dallas Welcome Mat
By Jonathan O'Connor on Friday, June 8, 2012
It’s an old PR trick but one often guaranteed to pick up coverage – create an image that can only be viewed from the air. Picking up where the publicity teams for Simpsons The Movie and Paddy Power left off, here is a stunt for the new TV series of Dallas.
TV producers TNT and airline JetBlue have marked the start of a new route between Dallas and Boston with an art installation. Artist Stan Herd created a five-acre art stunt visible from all JetBlue flights departing from or arriving to Dallas/Fort Worth Airport.
The image features two of the most recognisable Dallas characters, JR Ewing (Larry Hagman) and Bobby Ewing (Patrick Duffy).
Source: The Drum.co.uk