Fashion

The Hatwalk project

Urban Outfitters integrates Instagram & Twitter onto product pages

Sneaker store uses GPS to hijack customers from competitors

A Yellow Jersey Collaboration

Giant pink stiletto tour starts countdown to Cheltenham Fashion Week

Ajax and Adidas unveil new kit with fake changing room stunt

Mindblowing DC Shoes stunt driving video amasses 20m views in just one week

@DKNY creates hype around London store with imitation social media video #UK2012

I can be… President

D-Cup Daredevil

Underwear good enough to lick off

The two mile long PR stunt

Personalised ‘Gift Clouds’ Created To Promote Open Air Shopping Mall

Fashion show is not shy of ideas

Celebrity endorsement remains a winning PR tactic

In case of emergency break here…

Dazzling Digits with Myleene Klass

Members of the public asked to punch and kick billboard in German stunt

Shot Dead in the Head may find they have shot themselves in the foot with topless Queen T-Shirt stunt

Weight Watchers and Debenhams team up to enhance shopping experience for those uncomfortable with their weight

Ann Summers ice cream van promises freebies if you don a bikini or show your best sex face

M&S and Oxfam collaborate to launch ‘shwopping’ campaign

Cables and wire tie Victoria Pendleton to London 2012 for EDF Energy

The Chap magazine protest against new A&F store opening on Savile Row