Clearblue adds sparkle to pregnancy reveals with bedazzled keepsake
By James Herring on Thursday, November 27, 2025
Clearblue is turning pregnancy news into a glitzy keepsake with the launch of a new rhinestone-adorned version of its iconic test stick – designed for memory-making rather than diagnostics.
Now available on Amazon, the bedazzled stick permanently displays the word “Pregnant” and is intended as a memento for gifting, photographing, or preserving alongside ultrasound prints and baby cards.
“You asked, we delivered,” the brand teased in its social promo.
While traditional tests get tossed or tucked away, this version is built for Instagram-ready announcement shots and sparkling sentimentality.
This is a packaging play aimed at turning a fleeting milestone into a visual statement.
