LEGO steals the show at Las Vegas Grand Prix with pink brick-built Cadillac
By James Herring on Wednesday, November 26, 2025
The LEGO Group brought high-octane play to the Vegas Grand Prix with a suite of joyful brand activations – including a show-stopping, driveable pink LEGO Cadillac that transported the podium finishers to their celebrations.
Built from over 418,000 bricks and weighing more than two tonnes, the open-top replica of a 1950s Cadillac Fleetwood Sixty Special dazzled fans across the weekend.
Driven by actor and LEGO superfan Terry Crews, the car carried Max Verstappen, Lando Norris and George Russell to the podium in unmistakable Vegas style.
On the ground, LEGO engaged fans with F1 ACADEMY-exclusive merchandise and custom LEGO Botanicals Bouquets for podium-winning drivers.
Up above, a LEGO-themed takeover of Sphere’s Exosphere lit up the skyline with all ten F1 teams reimagined in brick form.
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The campaign also marked the unveiling of LEGO’s partnership with F1 ACADEMY, including a LEGO Racing team entry for the 2026 season accompanied by a new 201-piece Speed Champions model.
Julia Goldin, CMO at LEGO, called it “a new dimension” in the F1 experience. Emily Prazer of F1 added that LEGO’s creative spirit has helped “push boundaries” both on and off the track.
images via Lego and Getty
