Irn-Bru returns to its roots with an hilarious comeback
By James Herring on Friday, August 22, 2025
AD of the day ★★★★★
Lucky Generals has unveiled its first campaign for Irn-Bru and brings back the famous “Made in Scotland from Girders” strapline.
“This is not a soft drink. This is telling your boss their jokes aren’t funny. This is running into the freezing cold sea, in just your granny pants. It’s showing how you feel. No guts, no glory, showing the world who you truly are… No, no, no, pal this is IRN-BRU…and it’s Made in Scotland from Girders.”
Full of humour, bite and Scottish grit, it’s a bold debut for the brand’s new creative partnership.
