A fashion ad in Grazia with a chilling twist.
By James Herring on Thursday, August 21, 2025
Spotted in Grazia, this powerful ad from Women’s Aid mimics a fashion spread — until you read the credits.
Every item, from clothes to emotions, is “by model’s partner,” exposing the invisible grip of coercive control.

image via Kirsty Marrins

A chilling, clever reminder that abuse isn’t always visible.