M&S disrupts cereal aisle with ‘Only 1 Ingredient’ Cornflakes
M&S has just shaken up the cereal aisle with its boldest breakfast move yet: one ingredient Corn Flakes.
No sugar, no salt, no additives. Just pure, simple corn.
And they’ve stuck the recipe right on the front of the box – a move which will certainly raise the game for ingredient transparency from its competitors.
pic via Alex Freudmann
In a world where food labels read like chemistry experiments, M&S is cutting through the noise and raising the bar.
Similarly, the ingredients list for their Multigrain Hoops is only five long.
pic via Alex Freudmann
Posting on LinkedIN M&S Managing Director Alex Freudmann said “Our new Only 1 Ingredient Cornflakes have landed! M&S has always led the way on having the cleanest food – and with this new range, the team has pushed the boundaries again.”
M&S isn’t following a trend; they’re setting the pace.
Consumers are demanding real food, and the future of breakfast looks refreshingly positive.
