Tesco Clubcard turns 30 with nostalgic, high-energy Ad

Tesco Clubcard is celebrating 30 years of rewarding customers with a playful new campaign from BBH London, reminding shoppers just how much they’ve been missing if they never signed up.

The ad follows two couples. One embracing the benefits of the U.K. supermarket’s rewards program, the other stubbornly ignoring it.

Over three decades, the differences become hilariously clear and all set to the pulse of Darude’s ‘90s club anthem Sandstorm.

Directed by Sam de Jong, the spot expertly balances humour, regret and nostalgia, showcasing the joys of long-term loyalty.

Media planning and buying were handled by EssenceMediacom.