Betfair help Spurs get behind Bayern Munich with Lederhosen
Free customised copies of Max Payne 3 offered to hero’s namesakes
ITV Euro 2012 videos
Weetabix sends customised boxes to celebs in fun PR stunt, including @MissAmyChilds
Lynx launch world’s first invisible ad
Telecom NZ encourages phoning home with free Mother’s Day calls (not just for extra terrestrials)
Time Magazine Breastfeeding Cover Captures Social Media’s Attention
Weight Watchers and Debenhams team up to enhance shopping experience for those uncomfortable with their weight
Ann Summers ice cream van promises freebies if you don a bikini or show your best sex face
TorTyrrells Mariachi tour
Bakery commissioned to create giant cupcake tree artwork
Cadbury’s and Shazam join for Olympic TV ad campaign
Nike go interactive
Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results
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Horses ‘enjoy’ ride-in screening to celebrate cowboy film DVD release
The Avengers Assemble A Killer Marketing Plan
Facebook promotes organ donation registration using ‘life event’ on timeline