Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
William Shatner becomes “Will Shat” for Raisin Bran
Fast food meets fine dining as McDonald’s drops McNugget Caviar
Wraps meet runway in McDonald’s mess-free fashion campaign
Waitrose blasts off with The Gastronaut
Maltesers marks 90th with historic ode to female solidarity
The Famous Q+A with ~ Hermeti Balarin
20 of the best campaigns from January 2026
IKEA wraps Copenhagen in flat-pack to make a big point
Stella Artois taps into record snowfall with creative stunt
Absolut and Tabasco turn up the heat with spicy vodka launch
Heinz brings the keg party to ketchup lovers with ‘KegChup’ launch
stmarksstudios.com
Perk brings expenses chaos to life
Jägermeister fights back against lukewarm shots
One coffee, zero options: Flat White or F*ck Off lands in London
HelloFresh opens giant delivery box at Waterloo
Jacquemus appoints his grandmother as the brand’s first-ever ambassador
Audi lets the weather do the talking
Monzo score with 1p kit stunt for Coventry fans
BBC projects Traitors teaser onto White Cliffs of Dover
Snow joke: Dutch campaign sculpts a witty reminder for men’s health
Oxfam serves £67m pie in playful pop-up
Seletti turns up the nostalgia with giant BIC pen lamp
IKEA lets quality do the talking in latest campaign