Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
Rio turns fruity vapes into a rotten wake-up call
Lidl rolls into London Fashion Week with runway-ready trolley bag
Asda trials ‘open to chat’ red basket for single shoppers
Specsavers turns up the volume on love with ‘The Relationship Aid’
Warburtons turns 150 with blockbuster starring Morgan Freeman
Nike backs the power of self-belief with giant cricket installations across Mumbai
Turkish barbers responds to Farage with shopfront satire
William Shatner becomes “Will Shat” for Raisin Bran
Fast food meets fine dining as McDonald’s drops McNugget Caviar
Wraps meet runway in McDonald’s mess-free fashion campaign
stmarksstudios.com
Waitrose blasts off with The Gastronaut
Maltesers marks 90th with historic ode to female solidarity
The Famous Q+A with ~ Hermeti Balarin
20 of the best campaigns from January 2026
IKEA wraps Copenhagen in flat-pack to make a big point
Stella Artois taps into record snowfall with creative stunt
Absolut and Tabasco turn up the heat with spicy vodka launch
Heinz brings the keg party to ketchup lovers with ‘KegChup’ launch
Perk brings expenses chaos to life
Jägermeister fights back against lukewarm shots
One coffee, zero options: Flat White or F*ck Off lands in London
HelloFresh opens giant delivery box at Waterloo
Jacquemus appoints his grandmother as the brand’s first-ever ambassador