Argos taps into Christmas gifts nostalgia
Argos is taking a trip through the family photo album for a Christmas outdoor campaign that pairs nostalgic childhood presents with the gifts we might want today.
Created by T&P, the billboards put “Christmas Past” beside “Christmas Present”, connecting familiar festive snapshots with modern upgrades.
A child clutching a portable CD player is paired with Beats headphones. A Mr Frosty gives way to a Ninja slush machine. A Barbie styling head becomes a Dyson hair styler, while a Game Boy makes way for a Nintendo Switch 2.
The nostalgic executions even bring back the old Argos logo, adding another detail for anyone who remembers circling their Christmas wish list in the catalogue.
Under the line “There’s more to Argos than toys”, the campaign encourages shoppers to look beyond childhood favourites and consider the retailer for gifts for adults too.
The outdoor work forms part of Argos’s wider “Tales of Argos Past” campaign, featured in our Christmas advertising round-up.
Subscribe to the famous newsletter and get the best campaigns in your inbox
