Guinness brings fans closer to the game with ltd-edition binoculars

Guinness has launched a limited-edition binoculars giveaway designed to help football fans get a closer view of the action during this summer’s tournament.

Called Guinness Binoculars, the collectible item has been created for supporters who want to catch every moment of the game, whether they are watching from the upper tiers of a stadium, across a busy pub or from the sofa at home.

Fully functional and accompanied by a leather carrying case, the binoculars offer what the brand describes as a new “pint of view” on the beautiful game. The activation plays on Guinness’ long-standing association with shared viewing occasions and aims to add a light-hearted twist to match-day rituals.

Consumers aged 21 and over can enter for the chance to win  via @GuinnessUS

While most supporters will not be able to secure a front-row seat this summer, Guinness is using the giveaway to bring a little of that experience within reach, turning a practical viewing accessory into a conversation-starting piece of football memorabilia.