Radi-Aid Spoof charity single asks Africans to donate radiators to Norway
To raise awareness of the many misguided and perhaps patronising charity appeals that do the rounds, a Norwegian group calling itself ‘Radi-Aid’ has launched an ironic appeal (complete with a music video) to ship radiators from Africa to Norway, to help Norwegians cope during the ‘harsh winter months.’
Behind the humour is a serious message, the campaign is hoping to raise awareness of the positive developments happening in African countries and abolish the stereotypical assumptions about the nations.
It’s a clever idea, I just hope people take the time to understand the messages behind the campaign.
Source; Huffington Post
