Heinz grillz make sachet opening a whole lot easier

Heinz has launched a new campaign featuring custom tooth grillz designed to tackle notoriously tough sauce packets.

Gone are the days of struggling with ketchup sachets using your teeth; these stylish grillz offer a unique and effective solution –  transforming a mundane activity into a chic and functional dining experience, adding a touch of flair to your meal!

While you won’t find these accessories on store shelves, Heinz launched them through a targeted influencer activation in Brazil, strategically rolling out on Instagram and TikTok.

By tapping into a real consumer truth (we’ve all thrown away packet in frustration, after spending seemingly hours trying to open it), they’ve created a fun and culturally relevant campaign – leaving us hoping they release them for real!

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