Online retailer slaps IE7 users with coma tax in funny PR stunt
Australian online retailer Kogan.com has introduced the world’s first “tax” on shoppers using Microsoft’s Internet Explorer 7 browser, in a bid to ‘recoup the time and costs involved in rendering the website into an antique browser’.
Customers who use IE7 will have to pay an extra 6.8% surcharge at present on online purchases made through the firm’s site, with a further 0.1% added on every month from now.
Read more about what is undoubtedly a very smart PR stunt here on Kogan.com.
Source: BBC Online
