Razom’s air raid alarm clock sounds off for Ukraine

To mark the third anniversary of Russia’s invasion of Ukraine, NGO Razom for Ukraine has created an Air Raid Alarm Clock.

A device designed to bring the harrowing reality of war straight to the desks of policymakers.

Synced with Ukraine’s official air raid alert system, the clock blasts the same sirens heard in the war-torn region – 42 times a day on average, serving as an inescapable reminder of the ongoing crisis.

The campaign also includes a satirical infomercial featuring Ukrainian actor Denis Sheck, highlighting the absurdity of global inaction while real-life air raid alerts interrupted filming 38 times.

Conceived by Ukrainian creative Max Burtsev with a team of creative partners including Officer & Gentleman the device aims to shake US and EU politicians into action.

“The Air Raid Alarm Clock is our way of making at least a few people in the world hear what we hear every day. If words fail to break through the deafness of politicians, perhaps sound will – a sound that cannot be ignored.” says Burtsev.

The clock not only emits sirens but also displays real-time data, including the locations under attack and the percentage of Ukraine currently under alert, reinforcing the scale of the devastation.

To drive home the urgency, Razom has hand-delivered the clocks to key US and European lawmakers and launched a demonstration in Brussels’ Luxembourg Square, where the sirens rang out near the European Parliament, drawing attention from shocked passersby and officials.

By making decision-makers experience even a fraction of Ukraine’s daily reality, Razom hopes this jarring wake-up call will reignite urgency among global allies.

The clock is ticking, and Ukraine’s future hangs in the balance.

 

Credits

Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Managing Director: Marta Blanco
Account Supervisor: Zuriñe Ruiz Olmos
Producer: Elsa Morales
Art Director: Laura Candón

Agency: Arriba!
Executive Creative Director: Max Burtsev
Managing Director: Olga Burtseva
Producer: Eva Lukash
Cameraman: Yaroslav Lukash

Product Design: Fabs Robotics
Creative Technologist: Fabian Doñaque

Design Studio: Goloso Creative Studio
UX, Packaging Design & Art Direction: Ginés Gomez

Packaging: Canal Creativo
Managing Director: Roberto Torres
Digital Designer: Belen Rodríguez
Head of Production: Daniel Prieto Garcia

Production Company: Ricorico
Executive Producer: Javier Guillen
Director: Malo de Dios
Editor: Malo de Dios

Production Company: Secrets Films
Executive Producer: Víctor Navarro
Executive Producer:Judith Viladot
Director: David Alcalde
Assistant Director: Jordi Pujol
Production Manager: Dolors Bardera
Production Assistant: Nelly Barriendos
Production Runner: Alba Ruiz
Production Runner: Sonia Nardone
Dop : Dani Robles
Focus Puller: Josefina Semilla
Camera Assistant: Alex Egea
Grip: Jesús Pagès
Gaffer: Ot Guirao
Art Director: Alexis Taulé
Set Construction: Quim Latorre
Sound Recordist: Agustín Baldasarre
Stylist: Mariya Kurtikyan
Hair & Makeup Artist: Alvaro Sanchez
Transportation: Jordi / Rafa
Recording and Sound Mix: Xevi Estudi
Music: Pedro Perles

Suppliers:
Camera: Napalm
Lights : Napalm
Sound Equipment: Angel Sound
Dit Downloader: Why On Set
Production Equipment: Ricard Hidalgo
Casting Director: Belén Calafell
Safety Coordinator: Salvador Tremps

Actor: Denis Shek

Postproduction Studio: Pijama Studio
On Set VFX / VP Supervisor: Ivan Garriga
Post Coordinator: Alejandra Bitran Benadretti
Editing / Colorist: Ferran Alcalde
VFX Artist: Macarena Etcheverry
Online Editing: Ferran Alcalde

Virtual Production Studio: Plató Nou / Appia Agency
Executive Producer-Marc Vargas
VP Lead: Antoine Vaxelaire
Producer: Tania Suris
VP Supervisor : Ruben Plaza Garcia
VP Operator: Irene Figueres

Communication: BRIDGE

 

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