Bridget Jones launches pop-up radio station to promote new film

By Evie Moysen on Monday, February 17, 2025

Hold onto your granny panties, folks – Bauer Media is unleashing Bridget Jones Radio, a pop-up station that’s as chaotic as Bridget’s love life!

The station, crafted with Magic Radio, Hits Radio Network, and Universal Pictures, is to promote the latest film, Bridget Jones: Mad About the Boy.

Streaming on Rayo, it’s a full-on nostalgia trip featuring everything from Chaka Khan to Geri Halliwell. For the entire month of February, hosts Harriet Scott, Kat Shoob, Fleur East, and James Barr will serve up unfiltered conversations, quintessential Bridget moments, and a playlist perfect for any emotional rollercoaster.

“We’re so excited to work with Bauer Media to launch a station solely dedicated to the film franchise, sure to excite fans and make them even more eager to experience Bridget Jones: Mad About The Boy in cinemas”