Cadbury drops the ultimate ‘gooey’ love album for Valentine’s Day

By Brooke Bolcho on Friday, February 14, 2025

This Valentine’s Day, Cadbury Crème Egg has launched a gooey love song album designed to make hearts (and taste buds) melt.

In collaboration with creative agency VCCP and audio house Siren, Cadbury has dropped a special album of ten tracks, featuring gooey hits like ‘My Gooey Boo’, ‘Tame This Wild Egg’ and ‘Dreaming of Goo’. The album builds upon the brand’s 2024 “How do you eat yours?” campaign and is available on Spotify for all to enjoy.

People can also take a personality compatibility test to discover their perfect love song and the personality traits of their ideal partner. Those who complete the quiz will have the chance to win an exclusive Limited Edition Gooey Love Songs Vinyl, featuring the unique addition of real Crème Egg goo – a fun twist that makes this album truly one of a kind.

Joshua Collier, the Crème Egg brand manager, said: “Crème Egg is all about bringing a bit of fun to the start of the year to ask the age old question of ‘How Do You Eat Yours?’. This update to our core campaign allows us to celebrate this calendar moment in a unique, memorable and Extremely Crème Egg way.”