Buddy The Elf x Asda: a look behind the scenes

Hear from the Havas London team as they set out to use original footage and iconic lines to place the beloved Buddy right at the heart of a bustling Asda store in the build-up to his favourite time of year, Christmas.

Set to Frank Sinatra’s Santa Claus is Comin’ to Town and created by merging classic film footage with newly filmed scenes the ad  captures Buddy’s wide-eyed wonder and unbridled passion for all things festive as we join him on his first day as a member of the Asda in-store Christmas team.

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