Mall of Emirates shocks visitors with carbon neutral festive tree
By Amy Swain on Friday, December 17, 2021
With the festive season firmly underway, Mall of Emirates has launched a unique eight meter tall LED Christmas tree that delivers an important message about the environment.
The striking carbon neutral LED tree showcases a traditional festive tree adorned with baubles and fairy lights, before slowly becoming engulfed in flames, drawing attention to wildfires caused by climate change.
However, it’s not just about raising awareness! Alongside the tree, Mall of Emirates encourages users to pledge towards a more sustainable life. For every pledge made – one tree is planted.
“The holiday season is a time of giving, marked by cheer, generosity, the festive spirit and togetherness. Says Michelle Walsh, senior director, marketing and communication for Shopping Malls, Majid Al Futtaim comments. “…As a community we all have a role to play in supporting and protecting the environment and this year Mall of the Emirates’ programme of holiday events is firmly rooted in the future. We want to spread seasonal cheer and create even more great moments for everyone, every day.”