Boston Pizza adds patio chairs to its pizza ‘table’
By Jessica Kane on Thursday, August 2, 2018
How many times have you glanced at a pizza saver and thought it looks like a table? Boston Pizza noticed the resemblance as well. To celebrate Canada’s famous ‘patio season’ they completed the set with tiny chairs.
“Patio season is a big deal for Canadians and for Boston Pizza,” said the company’s Senior Director of Marketing, Adrian Fuoco. In their campaign, the company found a way to bring together the two things they’re passionate about: patio and pizza.
“As soon as we had the idea to make the little chairs to go with them, we knew we had something great. It just makes everyone happy. And that’s what sitting on a Boston Pizza patio in summer is all about” added Paul Little, Creative Director at john st., the agency responsible for the project.
Little chairs were created with a 3D printer and food safe materials. A limited number of pizzas from selected Boston Pizza locations will now be delivered with the full patio ‘furnishing’.