MyVoucherCodes launch ‘discount’ John Lewis Christmas Advert
By Jack McIlroy Reid on Monday, November 9, 2015
Money saving site MyVoucherCodes commissioned a ‘discount’ John Lewis Christmas advert, with help from students of the School of Communications Art.
With John Lewis’ #ManOnTheMoon advert rumoured to have taken seven months to film and costing £7,000,000, the students were challenged to replicate the advert but with a budget of £700 and a time limit of only seven hours. You can read more about it here.
The advert sees the students create hand drawn sets, dolls and homemade props to reimagine John Lewis’ 2015 ad to represent MyVoucherCodes’ low price offerings. The parody has been viewed more than 45,000 times at the time of writing.
MyVoucherCodes General Manager, Chris Reilly said;
“While John Lewis are never knowingly undersold, our speciality is knowingly underselling, so it made sense to produce a Christmas advert without the big spend – reflecting the behaviour of the savvy shoppers who visit our site.”
Involved agency: Frank PR