reactive PR

HP Sauce update label to show scaffolding on Big Ben

Starbucks responds to Game of Thrones “coffee cup” gaffe

Girl mocked on Tinder for her dress models for ASOS

NASA offers Marvel advice on how to save lost-in-space Avenger Tony Stark

Burger King paying for wedding of Mr Burger and Miss King in great reactive PR stunt

Adidas on front foot after helping amateur rugby player find size 21 boots

Paddy Power offer £50k for Rooney to fight Phil Bardsley in charity boxing match

Box of Snickers sent to Jeremy Clarkson along with note: ‘you’re not you when you’re hungry’

Premier Inn lends a hand to England ‘World Cup Seven’

Zoopla offers to help Wayne Rooney move to Chelsea in reactive stunt

Developer invents Bieber blocker to eliminate pop sensation from the web