Zoopla offers to help Wayne Rooney move to Chelsea in reactive stunt
By Jade Mansell on Friday, August 16, 2013
A simple but effective stunt from Zoopla who offered to help footballer Wayne Rooney move house following Chelsea’s pursuit of the Manchester United player.
The property website parked a moving van outside Old Trafford with a poster that read “Looking for a home in West London Wayne?”
Although these stunts don’t gain much national attention, they’re particularly useful for providing highly shareable content and in effectively communicating a brand’s understanding of popular culture, and thus enhancing its relatability to consumers. This is what PR is all about, so I think we’ll continue to see a rise in this sort of low-budget but engaging stunt this year.
Thanks to my football-obsessed colleagues for bringing this to my attention.
*Update* The story has since appeared on the Daily Express.